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ALINA FRIDMAN
FOUNDER & CREATIVE DIRECTOR

With a keen eye for detail and a talent for the art of celebration, Alina entered the dynamic world of special events when she opened the doors to her boutique design studio. Alina quickly built her small business into a full-scale event production company delivering unique and memorable events for her clients.

 

Well over a decade of events later, she launched Ladies Take the Lead, creating a space for strong, passionate, and driven women of all ages to come together and leverage their collective energy into business opportunities. The Ladies Take the Lead platform celebrates, inspires, educates, and entertains women through creative, insightful content and events with purpose.

 

An ambitious entrepreneur who has built image positive brands in a niche market, Alina's heart has always belonged to the special events community. She created Infinity Soiree to stay connected to an industry she loves and to help provide unique marketing solutions for her clients.  With the many collaborations and connections that she has formed through the Ladies Take the Lead platform, Infinity Soiree has now taken on creative brands and influencers as clients in addition to event industry professionals.

Alina and her team produce conferences for Ladies Take the Lead and expos such as Down the Aisle Weddings, All Things Celebration & All Things Baby via Infinity Soiree. She holds online tutorials and runs two Facebook Groups: Ladies Take the Lead | A Community for Women and LA Event Industry Professionals. She also connects with her Ladies Take the Lead community via Instagram Live broadcasts, and is about to drop the “Ladies Take the Lead Podcast”.

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Los Angeles, CA

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